| Lesson 1 |
Introduction |
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| Lesson 2 |
1.1 Why Charge Higher Prices? |
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| Lesson 3 |
1.2 What is YOUR Cost of Doing Business? |
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| Lesson 1 |
2.0 Introduction to Module 2 |
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| Lesson 2 |
2.1 Price Makes a Statement |
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| Lesson 3 |
2.2 Myth No. 1 "No-One Will Pay Higher Prices" |
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| Lesson 4 |
2.3 Myth No. 2 "It's Only Cleaning" |
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| Lesson 5 |
2.4 Myth No. 3 "All My Competitors Are Cheap So I Have To Be" |
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| Lesson 6 |
2.5 Myth No. 4 "There's No Money About" |
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| Lesson 7 |
2.6 Myth No. 5 "I'll Lose All My Customers If I Put My Prices Up" |
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| Lesson 8 |
2.7 Don't Sell... Serve! |
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| Lesson 1 |
3.0 Introduction to Module 3 |
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| Lesson 2 |
3.1 How to Increase Prices in One Minute or Less |
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| Lesson 3 |
3.2 Don't Market by Price or Method |
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| Lesson 4 |
3.3 Be The Most Expensive |
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| Lesson 5 |
3.4 Aim to Disqualify |
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| Lesson 6 |
3.5 Have a High Minimum Charge |
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| Lesson 7 |
3.6 Home Quotations ONLY |
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| Lesson 8 |
3.7 Have a 'Doctor' Attitude |
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| Lesson 9 |
3.8 Don't Discount - Add Value |
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| Lesson 10 |
3.9 How to Raise Prices WITHOUT Losing All Your Customers |
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| Lesson 11 |
3.10 Be a Monopoly |
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| Lesson 12 |
3.11 Have a Strong Guarantee... or Better Guarantees |
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| Lesson 1 |
Overcoming Common Price Objections |
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| Lesson 1 |
Downloads |
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| Lesson 1 |
Summary of the Course 'Get Higher Prices' |
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| Lesson 1 |
MS Excel Quote Package |
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| Lesson 2 |
Why Have a Marketing Calendar? |
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| Lesson 3 |
How to Put Your Marketing on Autopilot |
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