How to Find AND Keep High-Paying Customers for Your Carpet Cleaning Business
| Module 1 | MODULE 1 – MARKETING BASICS THAT YOU ABSOLUTELY MUST GRASP | |
|---|---|---|
| Lesson 1 | 1.0 INTRODUCTION TO MODULE ONE | |
| Lesson 2 | 1.1 What Will This Course Do For You? | |
| Lesson 3 | 1.2 What Exactly is Marketing and Why is it The Most Important Thing to Learn? | |
| Lesson 4 | 1.3 Do I Really Need to Know About Social Media or SEO? | |
| Lesson 5 | 1.4 Three Reasons to Target High Payers | |
| Lesson 6 | 1.5 The Five Steps to Getting Customers… Use This Process For All Your Advertising | |
| Lesson 7 | 1.6 Price Makes a Statement | |
| Lesson 8 | 1.7 Myth 1 “No-One Will Pay Higher Prices” | |
| Lesson 9 | 1.8 Myth 2 “It’s Only Cleaning” | |
| Lesson 10 | 1.9 Myth 3 “All My Competitors Are Cheap So I Have To Be” | |
| Lesson 11 | 1.10 Myth 4 “There’s No Money About” | |
| Lesson 12 | 1.11 Myth 5 “I’ll Lose All My Customers If I Put My Prices Up” | |
| Lesson 13 | 1.12 There are Only Three Ways to Grow Your Carpet Cleaning Business | |
| Lesson 14 | 1.13 Why You Should Know the Lifetime Value of Your Customers | |
| Lesson 15 | 1.14 Other Marketing Basics | |
| Module 2 | MODULE 2 – GIVE YOUR PROSPECTS A GOOD REASON TO CHOOSE YOU | |
| Lesson 1 | 2.1 Why Should Customers Choose YOU for Their Carpet Cleaning? | |
| Lesson 2 | 2.2 Creating Your USP Method 1 | |
| Lesson 3 | 2.3 Creating Your USP Method 2 | |
| Lesson 4 | 2.4 Creating Your USP Method 3 | |
| Lesson 5 | 2.5 Creating Your USP Method 4 | |
| Lesson 6 | 2.6 Creating Your USP Method 5 | |
| Lesson 7 | 2.7 Creating Your USP Method 6 | |
| Lesson 8 | 2.8 How to Use the USP Worksheets | |
| Module 3 | MODULE 3 – HOW TO ADVERTISE AND GET RESPONSE | |
| Lesson 1 | 3.1 Do You Really Need a Brand? | |
| Lesson 2 | 3.2 What is an Offer and Why Must You Have One? | |
| Lesson 3 | 3.3 Does a Free Room of Carpet Cleaning Offer Really Work? | |
| Lesson 4 | 3.4 Educational Reports – Why Use Them? | |
| Lesson 5 | 3.5 Should You Have a Free Recorded Message Line? | |
| Lesson 6 | 3.6 Recorded Message Line Script & Instructions | |
| Lesson 7 | 3.7 Flyer 1 The Most Thorough Clean A4 White | |
| Lesson 8 | 3.8 Flyer 2 Who Else Wants Fresher Cleaner Carpets? | |
| Lesson 9 | 3.9 Flyer 3 Who Else Wants Fresher Sofas? | |
| Lesson 10 | 3.10 Flyer 4 Are You Embarrassed? | |
| Lesson 11 | 3.11 Flyer 5 J Squirrel | |
| Lesson 12 | 3.12 Flyer 6 Love to Receive Gifts? 5 Page Flyer | |
| Module 4 | MODULE 4 – STRATEGIES FOR GETTING HIGH PRICES | |
| Lesson 1 | 4.0 INTRODUCTION TO MODULE 4 | |
| Lesson 2 | 4.1 Why Charge Higher Prices? | |
| Lesson 3 | 4.2 How to Set Your Prices Whatever Your Competitors Charge? | |
| Lesson 4 | 4.3 How to ‘Sell’ Without Being a ‘Salesman’ | |
| Lesson 5 | 4.4 Why You Mustn’t Sell by Price or Method | |
| Lesson 6 | 4.5 Good Reasons to Be the Most Expensive | |
| Lesson 7 | 4.6 Should You Price by the Room or Area? | |
| Lesson 8 | 4.7 Have a High Minimum Charge | |
| Lesson 9 | 4.8 Home Quotations ONLY | |
| Lesson 10 | 4.9 How to Raise Prices WITHOUT Losing All Your Customers | |
| Lesson 11 | 4.10 How to Increase Prices in One Minute or Less | |
| Lesson 12 | 4.11 Be a Monopoly | |
| Lesson 13 | 4.12 Have a Strong Guarantee… or Better, Guarantees | |
| Lesson 14 | 4.13 OVERCOMING PRICE OBJECTIONS | |
| Lesson 15 | 4.14 SUMMARY OF PRICING MODULE | |
| Lesson 16 | 4.15 PRICING DOWNLOADS | |
| Module 5 | MODULE 5 – GETTING THE JOB FROM QUOTE TO BOOKING | |
| Lesson 1 | 5.1 Answering the Phone | |
| Lesson 2 | 5.2 Performing the Audit | |
| Lesson 3 | 5.3 Why Acting Like a Doctor Will Get you More Jobs | |
| Lesson 4 | 5.4 Adding Upsells for Greater Profit | |
| Lesson 5 | 5.5 USING THE QUOTE PACKAGE | |
| Lesson 6 | 5.6 Four Strategies for Dealing With Discount Askers | |
| Lesson 7 | 5.7 Audit Confirmation Letter Review | |
| Lesson 8 | 5.8 Bedroom Upsell Flyer Review | |
| Lesson 9 | 5.9 Chase Letter 1 Review | |
| Lesson 10 | 5.10 Chase Letter 2 Review | |
| Lesson 11 | 5.11 Chase Letter 3 Review | |
| Lesson 12 | 5.12 Chase Letter 4 Review | |
| Lesson 13 | 5.13 ‘Compare Us’ Review | |
| Lesson 14 | 5.14 Consumer Guide Review | |
| Lesson 15 | 5.15 Enquiry Source Sheet Review | |
| Lesson 16 | 5.16 Job Confirmation Letter Review | |
| Lesson 17 | 5.17 Phone Script Review | |
| Lesson 18 | 5.18 Survey Form Review | |
| Lesson 19 | 5.19 Protector Upsell Flyers Review | |
| Lesson 20 | 5.20 Satisfaction Form Review | |
| Lesson 21 | 5.21 This Is What We Did For You Today Review | |
| Lesson 22 | 5.22 Trifold Leaflet Review | |
| Module 6 | MODULE 6 – RETAINING CUSTOMERS AND GETTING THEM TO USE YOU AGAIN | |
| Lesson 1 | 6.1 Why You Must Use a Database | |
| Lesson 2 | 6.2 Send Thank You Letters | |
| Lesson 3 | 6.3 Newsletters | |
| Lesson 4 | 6.4 Newsletter December | |
| Lesson 5 | 6.5 Thank You Letter Review | |
| Lesson 6 | 6.6 Reminder Letter Review | |
| Lesson 7 | 6.7 Newsletter A4 Review | |
| Lesson 8 | 6.8 Newsletter Insert Review | |
| Lesson 9 | 6.9 A5 Newsletter Postcard 1 Doctor | |
| Lesson 10 | 6.10 A5 Newsletter Postcard Cats | |
| Lesson 11 | 6.11 Free Room Postcard | |
| Module 7 | MODULE 7 – CONTINUITY (MAINTENANCE) PROGRAMS | |
| Lesson 1 | 7.1 Advantages of Maintenance Programs | |
| Lesson 2 | 7.2 Different Types of Maintenance Program | |
| Lesson 3 | 7.3 Maintenance Forms | |
| Lesson 4 | 7.4 Maintenance Booklet | |
| Module 8 | MODULE 8 - BONUSES | |
| Lesson 1 | BONUS 1 – WHY HAVE A MARKETING CALENDAR? | |
| Lesson 2 | BONUS 2 – HOW TO PUT YOUR MARKETING ON AUTOPILOT | |
| Lesson 3 | BONUS 3 – THE MOST PROFITABLE FLYER TO SEND TO EXISTING CUSTOMERS |